Review of the New York Incentive / Reward & Recognition Show

For a first time attendee, especially one steeped more in the loyalty and engagement side of the house, it was a good conference to attend. I was able to make a good number of contacts at the show and the interest in best practices for loyalty and engagement marketing was apparent. I was able to meet and learn from a number of very talented speakers and thought leaders. I look forward to having follow up discussions with them. Meeting Don Peppers, who is the founder (and and Icon) of this industry and for him to know who we (I) were (am) was quite a treat. He likes what we are doing.

It was such a great compliment to hear from so many at the NY Incentive show who knew our name and what we were doing and they loved our approach and wanted to get involved. We would love to have your feedback on the show. Were there areas that you especially liked or where there areas that you would have liked to have seen approached differently? The “Voice of the Customer” is very much of interest to us.

We would love your feedback on the show. We are going to focus on Engagement in our next issue of Loyalty Management and it will be a focus in upcoming “State of Loyalty Industry blogs,” as well as "This Week in Loyalty." All of your feedback will better educate our experts as to the markets concerns and better allow us to provide valuable, timely, and relevant responses and insights. We want to provide value to you, our partners have great content and expertise and want to provide value.

Also, thanks to our friends from Maritz for a wonderful dinner and equally engaging conversation.

Thanks again,
Mark Johnson
President and CEO – Loyalty 360 and Loyalty Expo
513-290-5147