Announcing The Loyalty And Engagement Marketing “State Of The Industry”

Today, we are launching a new blog feature on our website, and the first loyalty and engagement marketing “State of the Industry,” an interactive dialogue with seasoned industry leaders in the loyalty, incentive/reward and engagement marketing space.

Our State of the Industry will enable a dialogue between you and seasoned industry leaders in the loyalty, incentive/reward and engagement marketing space. Our industry vanguards will help you enhance and sharpen your loyalty and engagement marketing strategies and initiatives, providing you with insight never seen before - and we encourage your active participation.

Who Are Our Industry Leaders? Our State of the Industry contributors are experts who manage companies that provide a wide variety of industry products and services (agencies, consultants, social media partners, mobile media, technology providers, etc.) and those who run initiatives in their respected business lines, including restaurants, financial institutions (banks, credit unions, credit card issuers), grocers, retailers, drug stores, convenient and gas stores, insurance, brand companies, B2B companies, government, non-profits, travel and entertainment organizations.

Upcoming State of the Industry Features Include: Mark Johnson, President and CEO of Loyalty 360, Marti Beller, President of Affinion Loyalty Marketing, Phil Rubin, President and CEO of rDialogue, and Michael Hemsey, President of Kobie Marketing.

What Will We Talk About? These experts will provide you with their knowledge and opinions regarding loyalty, incentive/reward and engagement marketing. Forum leaders will provide you with insight on what they are seeing from their clients in an assortment of industries, as well as some of the challenges arising in the marketplace and insights on how to solve them.

Most importantly, the topics will focus primarily on what YOU want! You will have the opportunity to post questions and comment on responses via the Loyalty 360 blog. Our “voice of the customer” focused discussions are driven by your needs and insights, and we hope all discussions will be open, honest and candid.

Your active participation will be helpful, and for the foreseeable future, this will held open to both Loyalty 360 members and non-members. Yet only members will be able to start a thread within the blog.

Why Did We Do This? The goal of Loyalty 360 is to provide an unbiased clearing house/think tank for the loyalty, incentive/reward, and engagement marketing initiatives. The new blog and State of the Industry feature allows the community to interact with each other, to analyze and discuss the latest happenings of the loyalty marketplace. We’re providing another tool to help you address your questions and concerns about any aspect of the loyalty and engagement industry, including: best practices, case studies, ROI and financial expectations from loyalty initiatives.

What Do You Think? Do you have a question to ask our experts? We would love to get your insights captured! If there are opportunities or challenges you are seeing – share with us today, so we can empower our experts to address your concerns from the start. RESPOND to this post with your feedback! We also encourage you to respond and share your opinions online, in response to our State of the Industry articles!